Inviting Fiona on a press trip is a long-lasting investment in your destination, product or tour within the travel industry. Please contact Fiona to discuss a press trip invitation or other collaboration opportunities. Email Fiona Harper
What is a Press Trip?
Press trips and site inspections are commonly offered to established travel journalists and travel writers as a means of carrying out destination and tourism product research. Accepting transport, accommodation and other travel-related services or products offered by suppliers are an integral part of working as a freelance travel writer.
It is also common and established practice for providers of travel and travel-related goods and services to offer their products to travel journalists either free of charge or at a subsidised media rate for the purposes of gaining editorial exposure.
It’s a business partnership that works both ways. When I am invited to a experience a destination, I will only accept an invitation that is appropriate to outlets where I am published. My entire focus when participating in a famil, or press trip, is to gain maximum research opportunities in order to secure future editorial exposure in media outlets.
From the perspective of a travel journalist, hosting does not mean hiring. As a journalist I retain my independence and integrity. What hosting does mean is fair representation of the destination or product experienced and meaningful acknowledgement of the support provided.
Basically, if I love the product you’re offering I’ll shout it from the rooftops at every appropriate opportunity. Along with publishing travel articles in conventional media, I publish articles and images from famils on Travel Boating Lifestyle. With a strong active online presence on social media, I’ll also post updates and images across social media both whilst in-situ and exponentially after the famil is completed.
Guidelines for hosting travel media
To ensure that an investment in press trips result in fair and reasonable coverage, a provider of travel or travel-related services needs to understand the publication or program for whom support is being provided, and the individual being hosted.
For the best outcome, it is requested that the hosting organisation provides the following:
* A detailed itinerary, specifying all travel, accommodation and activity arrangements including contact details, well in advance of departure
* Clear advice on what is included/not included in the travel arrangements
* Confirmed air travel on all sectors from my home base in Cairns Queensland
* Confirmed accommodation
* Professional meet-and-greet services on arrival at the destination’s airport
* Itineraries developed for mutual benefit to gain maximum editorial exposure
* Enough free time for independent explorations to research additional story angles. Time to observe and absorb the destination and see it from a local’s perspective is crucial for story development.
From the perspective of travel suppliers, provision of free-of-charge or subsidised travel products or services is an investment in promotion, and the result must (within reason) reflect this investment. The product provider is acknowledged in a meaningful and realistic way wherever possible, and the product or service provided is always represented fairly and honestly.
Return on Investment
Past press trips that Fiona Harper has participated in have resulted in maximum editorial exposure in print and digital publications across the globe. View Published Clips page to see a small sample of published clips resulting from press trips. There is no set formula to the number of articles that will be produced or the time frame that articles will appear in. The publishing world is ever-changing, and final say always rests with the commissioning editor or publisher. However, as an indication, comprehensive press trips will generally result in a minimum of two feature articles in major publications, often three to four is more likely. These articles will appear in print or digital media, often both.
Additionally, Fiona manages the long-standing Travel Boating Lifestyle website (launched in 2008) which publishes articles and images generated from press trips long after the famil is completed.
As a social media junkie with a strong professional presence in digital media Fiona Harper will update her social channels whilst in-situ at the destination. This is followed up with social media posts that continue exponentially. A press trip may well be seeing editorial results and reaping the rewards many years afterwards.
Inviting Fiona on a press trip is a long-lasting investment in your destination or product. Please contact Fiona to discuss collaboration and press trip opportunities. Email Fiona Harper